Skip to content
The Wealth by Design Framework, for women

Wealth isn't complicated.
It just needs an I.C.O.N.I.C. plan.

Where will your 60th birthday find you: toes in the sand, or wondering if you can afford the flight? Every future has a price tag. This is how you choose which one.

Build your personalised 90-day wealth plan in 14 days
One clear next move, starting today.

Then £11/month · Cancel anytime

K
S
R
L
+
Our Ambassadors are already inside, ready to support you and join you on the journey
Iconic Wealth
Your first session reveals
Money ArchetypeDiscovered
Wealth StageControl → Grow
Net WorthVisible
Freedom NumberCalculated
Your Next MoveOne clear step
As seen in
ForbesThe TimesStylistGlamourRefinery29
The reality

You're not behind. The system was never built for you.

These numbers aren't a reflection of your ability. They're a reflection of a financial world that was never designed around us. Look at them anyway. That's the difference between looking away, and finally taking your head out of the sand.

27%
of women feel confident building wealth
40%
less invested by women compared to men
1 in 3
women will face poverty in retirement in the UK

It stops being a statistic when it's you: deciding whether you can help with the school fees, or working past 70 because you have to, not because you want to.

The problem

Starting sooner was never the problem. Starting without a system was.

Women outperform men as investors. Yet only 27% feel confident building wealth. The problem was never ability. It was always the system.

85% of women wish they'd started sooner, but that's not quite it either. Maybe you've read the books, opened the ISA, saved what you could. Those are individual steps, not a system. A real wealth system looks at your whole life: your numbers, your goals, your gaps, and what actually needs to move next. Without that, every decision still feels like a guess.

Nobody sat you down and explained how any of this actually works. Investing felt like someone else's game. Pensions were too complicated to think about. And the longer you left it, the more overwhelming it became, until not thinking about it felt easier than facing it.

Most women don't have a money problem. They've just never had a system designed around them, until now. We're bringing financial planning thinking into everyday women's lives.

Wealth is a life, not a number

Every woman's wealthy life looks different.

i.

Financial Clarity

The moment the invisible becomes visible. Your numbers, your gaps, your next move: finally clear.

ii.

Peace of Mind

Replace fear and avoidance with confident, intentional decisions: the ones you can actually sleep on.

iii.

Lifestyle, Uninterrupted

Not the version you're hoping will work out: the one you've built deliberately, so your life doesn't shrink when the pay cheque does.

iv.

Family & Legacy

The school fees. The deposit for their first home. Being the one who can say "I've got this" when your family needs you, and something left behind when you're gone.

v.

Health & Vitality

The retreat. The private physio. The treatment you'd usually put off, paid for without a second thought.

vi.

Life by Design

Spa weekends with the girls. The handbag you've wanted for years. Wealth isn't just security. It's permission to enjoy your own life, too.

Kylie Anderson, founder of Iconic Wealth
Kylie Anderson · Founder
The woman behind it

Kylie Anderson

Co-Founder The Online Edge · Business Strategist · Best-Selling Author & Founder, ICONIC Wealth for Women

15 years in corporate sales. Millions of dollars in deals. Five years scaling online businesses. And still, sitting in a pub one evening, she had a full financial meltdown.

At 50, Kylie looked around and realised something that stopped her cold. No partner. No kids. No one who was going to take care of her retirement. And no real clarity on whether she had enough, or how to get there.

"I suddenly started wondering who was going to look after me in my retirement, and would I have enough money? I had a major meltdown for a moment in time."

She wasn't alone. 1 in 3 women will face poverty in retirement in the UK. Women invest 40% less than men. That had to change.

On a simple spreadsheet, at her kitchen table, she mapped out what she actually needed. She found the gaps. And once she knew the gaps, she started making different decisions. That spreadsheet became a methodology. That methodology became ICONIC Wealth™.

She built it for herself first. Now it's yours.

"If good women earn good money, they do good things."

Kylie Anderson
The framework

The I.C.O.N.I.C. Methodology

A six-step wealth framework that takes you from where you are now to a personalised, 90-day action plan. Built by Kylie. Trademarked. Designed entirely around you.

I

Inspirational Vision

What does your wealthy life actually look like? We start with your vision, not your spreadsheet.

C

Comprehensive Analysis

Your real numbers. Assets, income, liabilities, net worth: made visible, without judgment.

O

Opportunity Evaluation

What could actually move the needle for you? Income up, costs down, opportunities unseen.

N

Navigating Obstacles

What's getting in the way? Practical blockers and money patterns: named, not avoided.

I

Intentional Action Plan

One priority. One year of focus. Clarity before commitment.

C

Customised Blueprint

Your personal one-year plan and 90-day action sprint, ready to run.

Yes, it can feel confronting: seeing the whole picture for the first time usually does. But every gap comes with the plan to close it. Think of it less like an audit, more like a big hug from someone who's also very good at business coaching.

Your first 5 minutes

In your first session, you'll know more about your wealth than most people discover in a decade.

→
Discover your Money ArchetypeThe pattern you've been running, often without knowing it.
→
Find your Wealth StageControl, Grow, or Compound & Diversify.
→
See your Net Worth clearlyProbably for the first time.
→
Know your Future Freedom NumberWhat you actually need, and what the gap is.
→
Get your first priority decisionNot a to-do list. One clear next move.

No overwhelm. No generic advice. Just clarity.

Three stages, one system

It grows with you.

Stage 01

Build

Stability before speed. Strengthen your capital base and build the systems that make wealth automatic.

Goal: foundations, not perfection
Stage 02

Compound

Acceleration without overwhelm. Optimise, diversify, and make your money work harder than your effort.

Goal: momentum, not pressure
Stage 03

Legacy

Influence beyond accumulation. Protect what you've built, plan your estate, and design your impact.

Goal: impact, not hustle
From confusion to clarity to action

Everything inside, all in one place.

Our Ambassadors called it a one-stop shop: the whole financial picture in one place, not another app that solves for one thing and leaves the rest scattered.

✓The I.C.O.N.I.C. six-step wealth methodology
✓Money Archetype discovery quiz
✓Wealth Stage diagnostic
✓Net worth tracker
✓Future Freedom Number calculator
✓Wealth Gap analysis
✓Customised 90-day blueprint
✓Intentional Decision framework
✓Free Wealth Kits & debt reduction resources
Start free. Stay because it works.

Your Iconic life starts here.

Wealth isn't complicated. Your next step isn't either.

Iconic Membership
The full methodology, in your hands
£11/month
14-day free trial · Cancel anytime
  • ✓Full access to the I.C.O.N.I.C. framework
  • ✓Personalised 90-day blueprint
  • ✓Money Archetype quiz & Wealth Stage diagnostic
  • ✓Net worth & Freedom Number tools
  • ✓Free Wealth Kits & resource library
  • ✓Browse the member directory
  • ✓Iconic Connections: monthly live networking
Try Iconic Free →

Card needed to start. You won't be charged until day 15.

We'll email you before your trial ends.

No pressure. No forced upsells. Start on either plan, and move up whenever you're ready.

Coming next: Iconic Inner Circle: a higher-level community for members ready to go further.

What our community is saying

Real women. Honest opinions.

Don't just take our word for it. Here's what our community has to say about Iconic Wealth.

"It's a one-stop shop. I could sit down and see the whole picture, from where I am to where I want to be."

Glenda, Ambassador

"The most valuable part? Having to actually sit down and do it."

Lisa, Ambassador

"What set this apart was the opportunity evaluation. It felt like business coaching, not just another finance app."

Sheila, Ambassador

"Going through everything in one place has been immensely valuable."

Hazel, Ambassador

"Accessible, and a non-patronising way to really get to grips with your finances."

Louise, Ambassador

"It provides a system for people like me who are poor at systems, and helps you make sensible decisions, holistically, not just about the next thing."

Karina, Ambassador
The community

Women building wealth together.

ICONIC Wealth is more than an app. It's a movement: live events, real connections, and a room full of women who are done waiting.

You won't be starting from scratch, or starting alone. We already have Ambassadors inside the platform, ready to support you and join you on the journey.

Iconic Wealth community gathered on stage
Real women. Real connections. Shared ambition.

"The biggest adventure you can take is to live the life of your dreams."

Oprah Winfrey
Who it's for

Built for women who are done waiting to feel ready.

Accessible, never patronising: a real system for getting to grips with your finances, built by a woman who's been exactly where you are.

This is for women who:

✓Want to move beyond budgeting and confusion
✓Are done learning without momentum
✓Want wealth, not just better money habits
✓Value clarity, structure, and follow-through

This is not for:

✕Get-rich-quick seekers
✕Passive course collectors
✕Anyone who wants to be told exactly what to do

If you're done waiting to feel ready, and you're willing to back yourself with a plan, you're exactly who this was built for.

Your Iconic life starts here.

Start free for 14 days. Then £11/month for Iconic, or £35/month for Diamond, or save 17% billed annually. Cancel anytime.

Try ICONIC Wealth Free →
Questions

Frequently Asked

Is this financial advice?

No. ICONIC Wealth is a wealth decision-making system, not regulated financial advice. The app helps you understand your numbers, identify your gaps, and make informed decisions, but all decisions remain yours.

What's the difference between Iconic and Diamond Membership?

Iconic gives you the full I.C.O.N.I.C. methodology, every planning tool and monthly Iconic Connections networking. Diamond adds the community around it: discussion rooms, live experts and workshops, 90-day accountability check-ins and priority access to the annual conference. You can start on either and move up whenever you're ready.

What happens after my free trial?

After 14 days, your membership automatically continues at the rate you chose: £11/month (Iconic) or £35/month (Diamond), or the discounted annual rate if you selected annual billing. You can cancel at any time before your trial ends and you won't be charged.

Can I pay annually?

Yes, annual billing is available on either plan. Paying annually saves you 17% compared to paying monthly, on either plan.

I'm not an investor. Is this still for me?

Absolutely. ICONIC starts with wherever you are right now, whether that's getting clarity on your numbers for the first time, or building a more strategic wealth plan. There's no minimum level to begin.

How is this different from other money apps?

Most apps track your spending. ICONIC helps you make wealth decisions, with a structured methodology, a personalised plan, and a community of women on the same journey.

How much time does it take?

You can run your first I.C.O.N.I.C. cycle in an afternoon. After that, the system is designed to support ongoing decisions, not demand daily attention.